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Fascinating True Stories from the Flip Side of History

Monthly Archives: April 2017

1973 Habitrail Advertisement

 

This advertisement for the Habitrail City hamster habitat appeared in the March 9, 1973 issue of the Long Beach Independent. Habitrails were originally manufactured by Metaframe/Living World, which was a division of Mattel Toy.  Mattel eventually sold the business off and Metaframe eventually went bankrupt.  Habitrail was acquired by Rolf C. Hagen and are still manufactured today, although the line has been totally revamped.