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The most complete work available on Lustig is the appropriately titled book The Man Who Sold the Eiffel Tower.  The book is written by Floyd Miller based on the story told to him by former Secret Service agent James F. Johnson.  The book appears to be factual, although it is fairly obvious that the conversations that take place throughout the book are fictionalized to capture the reader’s interest.  (1961, Doubleday & Company).

Several short summaries of Lustig’s most memorable scams can be found in the book Hoaxes and Scams: A Compendium of Deceptions, Ruses and Swindles by Carl Sifakis (1993, Facts on File). 

The New York Times is an excellent source for information on Lustig:

  • “Fights Extradition on Charge of Fraud” (May 28, 1922, page 3, column 6). 
  • “Pair Held in Paris Claim Link with Capone; ‘Who’s Who’ of Chicago Gangland Omits Them (July 6, 1929, page 4, column 3).
  • “Count Seized Here with Bogus $51,000” (May 14, 1935, page 1, column 2).
  • “Count Arraigned in Counterfeiting” (May 15, 1935, page 13, column 4).
  • “The Count Escapes Jail on Rope Sheet” (September 2, 1935, page 1, column 4).
  • “The Count Eludes Wide Police Net” (September 3, 1935, page 12, column 1).
  • “$1,000,000 Bogus Bill Ring Smashed by Raid in New Jersey” (September 20, 1935, page 1, column 2).
  • “Collins Must Give Aid in Lustig Case” (September 21, 1935, page 32, column 3).
  • “Fugitive Count First to Face New Penalty” (September 24, 1935, page 20, column 5).
  • “Lustig Back, Gets a Cell in Tombs” (October 1, 1935, page 9, column 2).
  • “Count Lustig Reveals Escape Technique, but Conceals How He Got Wire Nippers” (October 2, 1935, page 5, column 2).
  • “Prison-Breaker Indicted” (October 19, 1935, page 5, column 3).
  • “Count Lustig Indicted” (November 15, 1935, page 11, column 6).
  • “Lustig Aide Pleads Guilty” (November 21, 1935, page 5, column 3).
  • “Lustig Pleads Guilt as Counterfeiter” (December 6, 1935, page 52, column 2).
  • ? “Lustig Sentenced to 20-Year Term” (December 10, 1935, page 30, column 3).
  • “Lustig on Way to Prison” (December 11, 1935, page 9, column 4).
  • “Lustig, ‘Con Man’, Dead Since 1947” (August 31, 1949, page 24, column 4). “Books of the Times: The Man Who Sold the Eiffel Tower” by Charles Poore (August 12, 1961, page 15, column 4).

For Sale: The Eiffel Tower...

When it comes to deception and trickery, there was no man better at it than Victor Lustig.  He really was the king of the confidence men.  With forty-five known aliases, the mastery of five different languages, and nearly fifty arrests in the United States alone, Lustig could swindle even the brightest of marks. 

Lustig was born back in 1890 in Czechoslovakia to your basic middle class background.  At the age of nineteen, a man slashed Lustig for paying just a wee bit too much attention to his girlfriend.  This left Lustig with a scar that ran from the tip of his left eye to the lobe of his left ear.   He was an excellent study in the promising fields of billiards, poker, and bridge and turned to the life of crime for which he would become infamous. 

As a gambler, Lustig took to the seas.  The cruises that constantly crossed that Atlantic were loaded with the rich.  And, if rich people abound, then you can be sure that the crooks are not far behind.  It was on one of these cruises at the beginning of the twentieth century that Lustig met up with professional gamblers like Nicky Arnstein (who later gained fame for marrying Ziegfeld Follies star Fanny Brice) and learned the ropes. 

World War I put a quick end to all Trans-Atlantic pleasure cruises and Lustig’s career was brought to an instant halt.  He then decided to head for the United States just as the roaring 20’s was about to unfold.  This was the time of the height of Prohibition and the ever-growing Stock Market.  It seemed as if everyone was getting rich and Lustig was there to take advantage of it.

Con #1

In 1922, Lustig went to Missouri and expressed great interest in a dilapidated old farm that a bank had repossessed.  No one wanted this farm, but Lustig did.  Lustig assumed his most famous of aliases.  As “Count” Victor Lustig, he was able to give some sob story of how his life of nobility in Austria was destroyed when the country was overthrown as a result of the First World War.  He claimed to have come to America to rebuild his life with what was left of the family fortune and chose a life of farming. 

He offered the bankers $22,000 in Liberty bonds to buy the farm and they gladly took it.  Lustig also convinced them to exchange an additional $10,000 of bonds for cash so that he would have some operating capital until the farm became productive.  The bankers gladly obliged.  They were so excited to be rid of this worthless farm that they had no idea that the Count had switched envelopes and made off with both the bonds and the cash.

Lustig made no attempt to hide his escape.  The bankers hired a private detective who captured him in a New York City hotel room.  During the long train ride home, Lustig convinced his captors that if they actually did press charges against him, there would be a run on the bank by its depositors and the bank would go belly up.  And, Lustig insisted that they should give him $1000 for the inconvenience that the arrest has caused him.  Somehow, Lustig had twisted the whole story and walked away to freedom with their $1000 in his pocket. (Now that is one smooth operator…)

Con #2

While in Montreal on other “business”, the Count decided to make a Vermont banker named Linus Merton a marked man.  Lustig arranged to have another thief pick the Merton’s pocket.  Twenty-four hours later, Lustig played the hero and returned the wallet with all its content intact.  This slick move was just to win the banker’s confidence. 

The Count brought Merton in on a scheme that he was using to earn money since the family’s fortune had been confiscated during the revolution (sound familiar?).   Lustig claimed that his cousin Emil worked at a bookie joint and was able to intercept the race wires.  As a result, Emil could find out the winners to every horse race several minutes before the local betting windows were closed.  It was a guaranteed win, at least for the first few days.  With Merton on a winning streak, Emil announced that he had been forced to quit his job because his wife was ill and they had to move ASAP.  The pressure was now on for Merton to make one last bet.  Of course, he placed it and lost.  Lustig took the banker for $30,000.

Con #3

Ah!  The con that would live in infamy. 

In May of 1925, Lustig traveled to Paris with Dapper Dan Collins, another confidence man.  While reading the newspaper one afternoon, Lustig noticed a small article in the paper that claimed that the Eiffel Tower was in great need of repair.  The cost of the repair job was very prohibitive and there was a brief comment that the government was actually exploring the idea that it might be cheaper to rip it down than to repair it. 


A bell went off in Lustig’s head.  He decided that he would be the one to sell the rights to tear down the tower.  First, he had a counterfeiter create official government stationary and personally “appointed” himself to the official position of Deputy Director General of the Minist?re de Postes et T?l?graphes.  Then, letters were sent on the official letterhead to five different scrap iron dealers.  The letters were purposely vague and simply invited them to his hotel suite to discuss a possible government contract. 

After entertaining these men for a bit at the hotel, Lustig made the surprise announcement that the government was indeed scrapping the Eiffel Tower.  He noted that the tower had been built in 1889 and was never intended to be a permanent structure.  He was careful to stress that this was a very controversial decision on the government’s part, so the men had to keep quiet regarding the tower’s demise or risk public outcry.

Four days later, all of the dealers submitted their bids.  But, Lustig really didn’t care who offered the highest bid, only who was the best mark.  The Count had already chosen a man named Andr? Poisson as the lucky victim.  Lustig informed Poisson that he was the winner, but hinted that there was still a bit of a problem.  He described the life of a public servant, one in which they were expected to dress and entertain on a lavish scale, yet were paid a small pittance.  Poisson quickly realized that Lustig was asking for a bribe and reached in his pocket and peeled off a few large bills from his pocket to secure the deal.  Lustig took the bribe and gladly accepted Poisson’s rather handsome offer for the tower. 

After the scheme was complete, Lustig and Dapper Dan quickly drove off to the haven of Austria.  They made no attempt to hide themselves and lived the life of luxury at Poisson’s expense.  Each day, Lustig checked the Paris newspapers for news of the rip-off.  But it was to never happen.  Lustig concluded that Poisson was too embarrassed for falling into Lustig’s trap and had decided to eat his loss.   Lustig knew he was in the clear and headed back to Paris and pulled the same exact scam with five different scrap iron dealers. 

Yes, you read it right.  Lustig sold the Eiffel Tower a second time!  But Lustig wasn’t as lucky this time.  His mark went to the police and the story exploded in the press.  Lustig was forced to leave Europe and head back to the United States.  There would be no third sale of the tower.

Cons #4 and 5

Lustig is well known for one other interesting con.  Lustig did not originate the idea, but he perfected it.  Known as the Rumanian Box, Lustig had a cabinetmaker in New York City make a handsome mahogany box on an as need basis.  Each box measured approximately 12 inches square with a narrow slot cut in either end.  One side of the box featured a series of highly polished brass knobs and dials. 

In 1926, Lustig headed for Palm Beach, Florida and spotted a man named Herman Loller.  Loller had earned his fortune making transmission flywheels for the automobile industry, but his business had started to decline as the big car manufacturers forced the little guys out.  Loller was looking for a quick way to sustain his fortune and he stepped right into Lustig’s trap.

The Count did his usual royalty-to-poverty routine and hinted that he had come up with a great way to get rich.  Of course, Loller was now hooked and inquired as to how Lustig did it.  Lustig then pulled out his mahogany box and said that it was a money-duplicating machine.  Lustig assured him that this was not counterfeiting and that all banks would accept them. 

Lustig inserted a $1,000 bill in one end and piece of high-rag-content white paper in the other.  He then turned the cranks and knobs and both the bill and paper were sucked in.  Lustig explained that the bill had to soak in the secret chemical bath for exactly six hours for all of the images to transfer properly. Exactly, six hours later, the two men returned and Lustig turned the knobs to have the box spit out two identical bills.  Lustig had Loller take both bills to a local bank and it was confirmed that they were both real.  And they were real.  Lustig had previously concealed a second bill in the box with the serial numbers carefully altered so that they matched.

Loller paid the Count $25,000 (about $240,000 in today’s money) for the machine, which was supposedly the only one in existence (yeah, right!).  Lustig figured that he had exactly six hours to get out of town before his scam was unfolded, but when Loller failed to produce a bill on the first try, he kept trying for weeks on the assumption that he was doing wrong.

Later on, Lustig made his way to Oklahoma where he was arrested on non-related fraud charges.  Once again, he pulled out his magic box and convinced the sheriff (and county treasurer) that he could have the machine in exchange for $10,000 and his freedom (claiming that Lustig had escaped).  It was a deal that the sheriff couldn’t refuse.  Approximately eight months later, the sheriff caught up with Lustig in Chicago and pointed a gun at the Count’s face.  Once again, Lustig talked his way out of this predicament by explaining that the sheriff did not follow the proper sequence of turning the knobs.  Lustig then returned the $10,000.  The sheriff was later arrested down on Bourbon Street for passing counterfeit $100 bills and sentenced to federal prison in Lewisburg, Pennsylvania.

The End of a Career

Now, I am sure that you have realized that I could go on and on.  Lustig pulled many other amazing cons during his lifetime.  But all lives of crime eventually come to an end, and Lustig was no exception. 

In 1934, the Secret Service put together a special squad to find out who was flooding the United States with counterfeit bills.  They believed that the counterfeiter was a man named William Watts.  Watts, a former pharmacist, started counterfeiting whisky labels during prohibition and later dabbled in the production of currency.  But the government had no clue where to find Watts.  His only known contact was a man named, you guessed it, Count Victor Lustig.

After a lengthy stakeout, Lustig was arrested and confirmed that Watts had made the plates, but claimed that he had absolutely nothing to do with it.  Yet, Lustig had a key on him that opened a locker in Times Square.  In the locker, the agents found a set of plates and $51,000 in phony currency.  Lustig was arraigned and sent to the Federal House of Detention in New York City.  Almost immediately, the supply of counterfeit notes began to dry up.

The police finally nailed the Count.  Or, at least they thought that they had.

Lustig escaped from prison the day before his trial.  This was not an easy thing to do, since the prison was considered basically escape-proof.  (Lustig quickly proved them wrong.) 

His escape was actually quite ingenious.  When first placed in the prison, Lustig noticed that when the attendants brought clean bed sheets to the cells, they would simply ask how many beds were occupied and hand over the required number.  When they came around to collect the soiled linens, they never counted how many were returned.  This set Lustig’s plan into motion.  A couple of weeks before his escape, Lustig simply added one to the number of occupied cots and accumulated nine sheets that he stored in a slit in his mattress.  At night, while all of the other prisoners were listening to a radio show, Lustig tore the sheets into long strips and fashioned a crude rope. 

As part of their daily routine, the prisoners were taken to the prison roof at noon for exercise.  On the day of his escape, Lustig claimed that he was ill and stayed behind.  When he was confident that all eyes were off of him, he went down the hall to the washroom and cut through the wire screening with a pair of wire cutters.  (It’s amazing what prisoners can get their hands on in jail.)  He then securely fastened his rope to the third floor window and stepped outside on to a six inch ledge.  Lustig then proceeded to vigorously clean the windows with his white cloth.  Suddenly, in the blink of an eye, the cleaning rag extended out into a long rope and Lustig rapidly lowered himself to the street below.  Many thought that the Count had fallen from the ledge, but he quickly bounced to his feet, took a bow, and then disappeared into the city. 

The Count was recaptured twenty-seven days later in the city of Pittsburgh, Pennsylvania.  On December 5, 1935, he stood trial for his crimes.  The star witness for the prosecution was the recently captured William Watts, who recounted every detail of the counterfeiting scheme.   In the middle of the trial, Lustig interrupted the proceedings and mumbled a guilty plea.  Both Lustig and Watts were sentenced to fifteen years in prison.  Lustig, however, received and additional five years for his escape and was sent to Alcatraz to serve out his sentence.  On March 9, 1947, Lustig contracted pneumonia and died thirty-six hours later at the age of fifty-seven years.  His death certificate listed his occupation as a salesman.

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