Do you remember when, years ago, the signs outside most motels advertised free TV, air conditioning, and a swimming pool? Well, someone took that sign seriously on January 6, 1961. That’s when a man reserved ten rooms at the Holiday Inn Motel in Jackson, Michigan under the name of a well-known local company.

With ten keys now in hand, the man went room-to-room and stole all of the 17-inch television sets. After all, the sign did say “Free TV.”