Fascinating True Stories From the Flip Side of History

On the Web Since 1994

Podcasting Since January 2008

Vintage Ad – 1955: 7-Up

7-Up advertisement.  "Why we have the youngest customers in the business."
7-Up advertisement. “Why we have the youngest customers in the business.” (Life, September 12, 1955, page 100)

Advertisement Text:


Why we have the youngest customers in the business.

This young man is 11 months old—and he isn’t our youngest customer by any means.

For 7-Up is so pure, so wholesome, you can even give it to babies and feel good about it. Look at the back of a 7-Up bottle. Notice that all our ingredients are listed. (That isn’t required of soft drinks, you know —but we’re proud to do it and we think you’re pleased that we do.)

By the way, Mom, when it comes to toddlers—if they like to be coaxed to drink their milk, try this: Add 7-Up to the milk in equal parts, pouring the 7-Up gently into the milk. It’s a wholesome combination—and it works! Make 7-Up your family drink. You like it… it likes you!

Nothing does it like Seven-Up!

Avoid imitations served from taps or cup-machines. Seven-Up is sold in bottles only.

Print Friendly, PDF & Email
You may also enjoy these stories:
Notify of
Inline Feedbacks
View all comments


Over 7 Million Downloads!
Would love your thoughts, please comment.x