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If you would have been in Boston in July of 1964, you could have gotten some great deals on used books.

The Brattle Book Shop, which had been around for 139 years at that point had to move at the Sears Crescent building, it’s home since 1825. Due to a fire months earlier, and major renovations being done to the building, the rent was going up tenfold, something that owner George Gloss could not afford.

Instead of closing the business, he opted to move to a new store with lower rent. But to do so, he had to unload an incredibly large number of books quickly.

He initially lowered the price of all those books to $0.50, then $0.25, and finally a dime. But that didn’t get rid of enough books, so decided to give 50,000 books away for free.

The Brattle Book Shop is still in business today and is one of my favorite bookstores of all time. If you are ever in Boston and you love books, make sure you check out the store.

Brattle Book Shop in 1962.
1962 photograph of the Brattle Book Shop shortly before it was forced to move. The store is just to the left of the Coffee Shop in the foreground. The sign that sticks out from the bookstore reads: “Oldest Continuous Antiquarian Book Site in America 1825.” Library of Congress image.

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