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Idea Wasn’t a Bust

It was reported on August 13, 1949 that engineer turned fashion designer Charles Langs was having a problem meeting demand for his new product that he named “The Posies.”

The idea for his invention came while he was on vacation in Florida with his wife Mary and their four children. Mary like to slip off the straps of her bathing suit while suntanning, but that made it difficult to sit up and care for her children while holding her top up at the same time.

He came up with a design that consisted of two cloth cups with ruffles that have adhesive around the edges. You simply stick them on and let the sun do the rest.

When he first launched the Posies, he anticipated selling just a few dozen. Yet, it wasn’t long before sales topped 500,000 units each week.

To meet this sudden demand, he contracted with two companies to produce the product and hired forty-five women to ship the orders.

Langs insisted that he wanted nothing more than to return to his engineering job and was willing to sell the business to a reputable firm. His plea was noticed by the Textron company and they purchased his business and patents for $750,000 in September 1949 (approximately $8 million today).

Image of brassiere alternative Posies.
Image of brassiere alternative Posies.
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